Pickl, the award-winning UAE-born burger brand celebrated for its award-winning cheeseburgers and fresh fried chicken sandos, is excited to announce the opening of its state-of-the-art flagship location in JBR. The long-awaited venue has now opened its doors, debuting an exciting new menu for all guests to enjoy. The female-led outlet is headed up by restaurant manager Ioana Lazar and is made up of a majority female chefs.
Thanks to its prime location and stunning beachfront view, Pickl’s branch in JBR is set to become a go-to destination for both locals and visitors in search of a mouth-watering meal. This opening coincides with Pickl’s new Signature Menu launch, debuting carefully curated items such as the Jeff Cheeseburger and the classic New Yorker Cheeseburger. The fan favourite BBQ Bacon Cheeseburger is also back on the menu by popular demand.
Anticipation has been building for the launch over the past two months, with Pickl giving away 1,000 free burgers to passersby who activated a QR code on its iconic pink hoarding at the JBR location.
Steve Flawith, founder and CEO of Yolk Brands, the homegrown hospitality group which operates Pickl, said: “JBR is an iconic Dubai destination and the perfect place to showcase an iconic Dubai-born brand like Pickl. Whether it’s the millions of tourists who pass by each year, or the thousands of residents who flock to the beach each week, we can’t wait to share Pickl’s ‘FRESH. FAST. FOOD’ philosophy with more people than ever.”
Pickl’s high-octane energy is palpable throughout the new JBR venue, where close to 100 guests can enjoy a two-story vibrant seating area.
Founded by Steve Flawith and now under the Yolk Brands umbrella with sister-brands BonBird, the Climbing Goat and 1762, Pickl made its first appearance in Dubai in 2019. Since then, it has expanded rapidly, now with 15 locations across the UAE, along with its international debut in Bahrain. The brand’s commitment to quality and exceptional taste recently earned it its undeniable popularity among food connoisseurs, winning titles such as Best Burger at the Time Out Dubai Restaurant Awards 2022 and 2023, as well as Best Fried Chicken and Restaurant of the Year at the Deliveroo Restaurant Awards 2022.
The Pickl JBR branch is located on The Walk, JBR, opposite the Hilton Jumeirah Hotel and is open seven days a week from 11 am to 2 am.
