Exciting news for Guinness fans as the beloved Irish stout announces the launch of its non-alcoholic brew, Guinness 0.0, in the UAE, available to purchase on www.drinkdrystore.com.
The new alcohol-free alternative doesn’t compromise on taste, delivering the rich, bold flavour of Guinness with every sip. Crafted from the same key ingredients as the classic Guinness Draught—water, barley, hops, and yeast—Guinness 0.0 uses a groundbreaking alcohol removal process that preserves its iconic flavour.
This meticulous method carefully extracts the alcohol through a cold filtration process, ensuring all alcohol is filtered out without exposing the beer to thermal stress, protecting the integrity of its taste and character. The result is a smooth, full-bodied, non-alcoholic beer with hints of chocolate and coffee, smoothly balanced with bitter, sweet and roasted notes and the same distinctive dark ruby colour and creamy white head that Guinness is known for.
Whether enjoying a social occasion, living a wellness-focused lifestyle or seeking a great-tasting alternative, Guinness 0.0 is set to meet the demand, offering the same legendary taste.
Antoinette Drumm, Managing Director at Diageo MENA, said, “Guinness 0.0 marks a new chapter for us within the UAE, bringing innovation to the forefront while staying true to our brewing heritage, perfect for those looking for more alcohol-free alternatives. It was incredibly important to develop a non-alcoholic brew that retains the distinctive richness and depth of flavour Guinness is known for, and the resulting taste speaks for itself.”
Guinness 0.0 is available now at www.drinkdrystore.com for AED 15 per 440ml can. To celebrate the launch, Drink Dry will be organising promotional activities and offering consumers the opportunity to experience the refreshing taste of Guinness 0.0 firsthand.
Guinness 0.0 can be purchased exclusively in Irish Village for one month – it will be available at all African + Eastern shops and rolled out in bars and restaurants across the UAE in the coming months.
